Accessibility Statement

At Loyal + True Marketing, we believe great marketing should be accessible to everyone. This statement explains the standards we follow, the work underway on this website, and how to reach us if you need help.

Last reviewed: September 9, 2026

Introduction

Introduction

Introduction

This website is designed to be inclusive, usable, and easy to navigate—regardless of ability, assistive technology, or how you choose to experience the web.

If something on this site gets in your way, we want to know. We will work with you to provide the content or function you need.

Our Commitment

Our Commitment

Our Commitment

We are committed to a digital experience that is perceivable, operable, understandable, and robust. Accessibility is not a one-time checklist. It is part of how we design, build, and maintain this site.

  • Design and write for the widest range of people we can

  • Test, review, and improve the site on an ongoing basis

  • Provide human help when a barrier still gets in the way

Accessibility Standards

Accessibility Standards

Accessibility Standards

We are actively working to conform to the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA. WCAG 2.2 is the current W3C recommendation and remains compatible with WCAG 2.1. These guidelines are the internationally recognized technical standard for web accessibility and are commonly used to support compliance with:

  • The Americans with Disabilities Act (ADA)

  • Section 508 of the Rehabilitation Act, where it applies

  • State accessibility laws that adopt WCAG as a technical standard

  • EN 301 549 and the European Accessibility Act, for visitors in applicable jurisdictions

  • Compatible assistive technologies, including screen readers and keyboard-only use

What We’re Doing

What We’re Doing

What We’re Doing

We continuously improve this website so more people can use it independently. Our current work focuses on the following areas.

Navigation

We aim to keep wayfinding predictable and labels honest, so you can find what you need without guessing.

  • Clear, consistent page structure and labeling

  • Descriptive headings and meaningful link text

  • Jump links to major sections on long documents

  • Primary navigation that works with a keyboard

  • Visible focus so you can tell where you are on the page

  • Layouts that reflow on smaller screens and support zoom

Visual Design

We design for readability first: strong contrast, a clear type hierarchy, and spacing that keeps content from feeling cramped. We avoid using color alone to communicate meaning.

Media and Alternatives

Images, graphics, and video should have a text equivalent when they convey information.

  • Alternative text for meaningful images and graphics

  • Decorative images marked so assistive technologies can skip them

  • Captions and text alternatives for video where appropriate

  • Content that remains usable when text is enlarged

Interaction

Forms, menus, buttons, and other controls should be usable with assistive technologies and with a keyboard alone. If a control cannot be reached or operated that way, please tell us.

Keyboard Navigation

Keyboard Navigation

Keyboard Navigation

You should be able to move through this site using a keyboard alone. Typical patterns include:

  • Tab moves forward through links, buttons, and form fields

  • Shift + Tab moves backward

  • Enter or Space activates buttons and links

  • Escape closes menus, overlays, and dialogs where they appear

Visual Design

Visual Design

Visual Design

We maintain contrast between text and backgrounds, use readable type sizes, and keep a stable heading structure so content is easier to scan. Pages are built to reflow on phones and tablets rather than requiring horizontal scrolling for core content.

We also aim to keep motion respectful. Where the platform allows, we honor reduced-motion preferences so animation is not required to understand or use the site.

Media Accessibility

Media Accessibility

Media Accessibility

Video is part of our brand experience. To support access, we aim to:

  • Provide captions on video where appropriate

  • Keep spoken content clear and reasonably paced

  • Supply transcripts or equivalent text when captions are not enough

We avoid content that flashes or strobes in a way that could cause seizures. Audio description and additional media alternatives are added as we continue to improve our library.

Third-Party Content

Third-Party Content

Third-Party Content

Some pages embed or link to third-party services, such as video hosts, forms, maps, social networks, or payment tools. We do not fully control those experiences. When we use them, we look for accessible options and provide another path—such as email—whenever a third-party tool creates a barrier.

Known Limitations

Known Limitations

Known Limitations

We are actively improving accessibility across the site. Some older media, embedded players, or partner-provided assets may not yet meet our full standard. This statement applies to pages we publish on this website; it does not automatically cover third-party platforms we may link to.

Continuous Improvement

Continuous Improvement

Continuous Improvement

Accessibility is part of how we operate. We regularly review and refine this website to remove barriers, check new pages as they launch, and raise the baseline for campaigns and media. This statement will be updated as our practices and the underlying guidelines evolve.

Feedback and Assistance

Feedback and Assistance

Feedback and Assistance

If you have trouble accessing any content, need the information in a different format, or have a suggestion, we want to hear from you. Please include the web address you were visiting and a short description of the issue.

Formal Complaints

Formal Complaints

Formal Complaints

We are committed to responding promptly and providing the support you need. We prefer to resolve access issues directly and will work with you in good faith.

If you are not satisfied with our response, you may have additional rights under the ADA and other applicable law. You can learn more, or file a complaint, through the U.S. Department of Justice at ADA.gov.